Journal

Notes from the Insight Desk.

Short essays we actually use in critique lab. Not vendor recaps. Not recyled “five dashboards you need” lists.

Line chart on a screen

12 min · 3 March 2026 · Nalinee Thongchai

How to read a retention curve without lying to yourself

A working method for Thai consumer apps that still report D1/D7 as if the calendar were the product.

 Street market scene in Thailand

9 min · 18 February 2026 · Nalinee Thongchai

Audience cuts that still matter on Thai consumer apps

Province, payment rail, and time-of-day still outperform most psychographic labels we see in imported playbooks.

 Open notebook with charts beside a laptop

11 min · 4 February 2026 · Desk editors

Writing cohort tables that executives will finish

If the CPO stops at row three, the table is a filing cabinet, not a report.

 Person working on a laptop at a wooden desk

8 min · 21 January 2026 · Nalinee Thongchai

Where session replay stops being insight

Replay is a microscope. Most Friday packs treat it like a documentary. That is usually the wrong genre.

 Hands reviewing documents at a desk

10 min · 9 January 2026 · Desk editors

Attribution windows and the stories they invent

A seven-day click window is a narrative choice. Write it that way, or stop arguing with the network UI.